Lacoste
Lacoste have worked with Alex on several campaigns, all honouring their traditional tennis heritage but with a deconstructed balance representing the courts, clay, motion and racket & balls of the sport
Balancing motion and the unpredictability of coloured clay brought this shoot to life. Explosions of red paint on the green court representing the “Crimson & Clover” LACOSTE L!VE x Sneaker Freaker collaboration